In a world of rapid change, lead by AI and other new emerging technologies it is virtually impossible to foresee what new ideas generate a lasting change, and what is finally doomed to fail and easily forgotten. The vast landscape of our creative, music and arts industry is always-changing. We live in a time of digital noise, where the creation of everything is in over-abundance and where we aim to be seen, generate some type of brief exposure, or lasting visibility. We are witnessing a shift away from digital connections and a renewed appreciation for the power of human connection. Our creative minds are limitless, but we forget how to live by our core strengths and foundations. To honour what we feel closest to, recognise the red thread, and to simply start from there.
Through years of collaborating with prestigious organisations, I've had the privilege of sharing my strategic expertise with the following companies:
- 2017 - (today) GLG Group, Strategy Consultant on the Music Industry
- 2020 - (today) Royal Conservatoire The Hague, Guest-Lecturer and Strategy Specialist
- 2021 - (today) The Songwriting Academy, Faculty Coach
- 2023 - (today) Steinway Lyngdorf, International Brand Ambassador and Strategy Consultant
- 2024 - (today) Massive Music, Amsterdam, Composer, Producer and Industry Professional
- 2024 - (today) LabelSessions, United Kingdom, Strategy Consultant on Sonic Branding
- 2016 - 2017 Weill Cornell Medical University, Qatar, Guest Teaching
Collaborative brainstorming sessions, events and short-term appointments with the following companies: Sauber Formula One, A Small World, CORD WorldWide, Utopia, SoundWave Studios, Chopin Watches, Native Instruments, Steinway & Sons, Züricher Hochschule der Künste, Vivaldi Group, UBS Bank, Construction Development Company Qatar, Rolls Royce QA, and many others.
To achieve success in coaching and strategy consulting, I leverage a collaborative approach through tactics such as:
Defining product, building visibility, and adapting approach based on ongoing measurement.
Audience targeting and platform optimisation.
Social Media Strategy, Story-Telling, Sonic Branding, Programming live events and concerts.
Industry Contacts, Relationship building and Fan Retention.
Recording Industry, Playlisting, Streaming, Labels, A&R, Publishing, Copyright and Royalties.
Sync, Film Scoring, Cross-Over Music, Collaborative Industry opportunities.
